Beyond Web3 influencers, we engaged Web2 lifestyle and travel bloggers, bringing in fresh users new to Web3, and organised AMA sessions for direct engagement with creators and audiences. After several campaigns, the project gained strong traction and a substantial number of investors.

For this project, a comprehensive launch strategy was prepared — from brand awareness to post-listing hype. It included product overview publications, airdrop promotion to attract a fresh audience, tokenomics reviews to build FOMO, listing teasers and countdown hype, followed by listing announcements and price predictions to sustain momentum after launch.

A new coin was launched from scratch to pre-sale within one week, with 374 publications on Twitter and Telegram, targeting Global English, Turkey, and CIS regions.

Several marketing campaigns were conducted before the token listing to build brand awareness. As a result, when the time came for the token listing, the project was already well-known within the community and received significant attention and engagement.

Throughout the years of cooperation, we provided ongoing support for this project: monthly performance-focused marketing campaigns (cost per click of $5-8), special campaigns tailored to project announcements, and brand awareness growth combined with expansion campaigns targeting specific GEOs.

Before the token listing, we conducted several brand awareness campaigns. During these campaigns, we distributed news about the project, discussed its technological aspects, and engaged in promo activities. Following this, we moved to the token listing phase, during which we involved our influencers successfully.

YouTube product review videos were run across GEOs like Europe, CIS, and LATAM, building brand awareness alongside the achieved results. Anyone searching for the product will come across these reviews, so the campaign keeps generating additional value for the company in the long term.

We launched a series of publications: warming up the audience, creating FOMO, and then a call to action for participating in the listing. Simultaneously, we actively boosted the project's social media through community promotions and targeted speculative trading Telegram groups.

Over several weeks of active communication with influencers, around 30 people were onboarded for long-term collaboration, compensated exclusively in the project's tokens — not yet released at that time. This allowed the project to build a strong foundation for community growth at minimal cost.

The campaign was split into two parallel tracks. A Twitch-focused activation, where streamers consistently broadcasted while playing the product, supported by on-stream project banner placements. And a long-term collaboration with a globally known sportsman, who created various types of video integrations featuring the project across his social media channels.